The satirical entertainment outlet Pitchfork reports that Justin Bieber has been added to the line-up for the FIFA World Cup Final Halftime Show, scheduled for 19 July. The piece frames the move as part of a wider pattern of the pop star attaching himself to major sporting events, noting it comes soon after he supposedly announced the Toronto Maple Leafs' first pick at the NHL Draft. The tone and cast list make clear the article is tongue-in-cheek rather than a straight news report.

Bieber is said to join a deliberately absurd and star-studded bill including Madonna, Shakira, BTS, Burna Boy, Coldplay, the Muppets characters Miss Piggy and Kermit, a choir of primary school children from Staten Island, and the cast of Sesame Street. The article adds that Bieber has had a busy spell, having released live albums from both weekends of his 2026 Coachella performances, and it points readers towards its reviews of his records Swag and Swag II.