# Ken Ziffren Offers Optimistic View On Industry, Even When It Comes To AI & Federal Tax Credit Legislation

- URL: https://talkfuse.com/story/ken-ziffren-offers-optimistic-view-on-industry-even-when-it-comes-to-ai-federal-tax-credit-legislation/
- Published: 2026-11-05T21:38:26+00:00
- Updated: 2026-11-05T22:42:15+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/11/ken-ziffren-ai-hollywood-1237214806/
- Topics: AI, Business, Economy, Entertainment, Film, Technology, Trending, Weird & Viral

## Key points

- Ziffren sees signs of recovery for cinemas.
- US box office could reach $10 billion this year.
- He backs a federal production tax credit.

## Summary

Ken Ziffren offered a more optimistic assessment of Hollywood, saying cinema-going may be recovering after a strong box-office year. He argued that wide releases remain important for keeping audiences in theatres, and backed a proposed federal tax credit that he believes could create production jobs in the United States.

The US box office is projected to reach $10 billion this year, with the global total nearing $36 billion, the strongest results since 2019. Ziffren said the bipartisan MPTER Act could bring $10 billion to the industry; it would cover qualifying film and television productions costing over $1 million, with at least 75% of production in the US. Wide-release films have risen from about 75 in 2024 to 94 this year, though he said studios often lose money on films costing under $70 million, apart from horror.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.