Feeld revenue rises 24% as founders receive record £3.8m dividend
Feeld, a UK-based dating app for people interested in non-monogamous, queer and kinky relationships, reported a sharp rise in sales and paid its founders and other shareholders a record £3.8m dividend. The growth comes as larger dating platforms face falling user numbers and signs of app fatigue, while Feeld says it is attracting people seeking more open ways to form relationships.
Revenue rose 24% to £64m and pre-tax profit increased from £9.3m to £11.4m. Nearly 90% of revenue came from outside the UK, with Mexico and Spain the fastest-growing regions; New York, Toronto and Paris each saw user numbers rise by more than 20%. Feeld earns money from paid Majestic memberships and extra messaging features, and said it invested £10.5m in technology upgrades over the past year.
- Feeld revenue rose 24% to £64m.
- Shareholders received a record £3.8m dividend.
- Nearly 90% of sales came from outside the UK.
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Feeld is a UK-based dating app for people seeking non-monogamous relationships, queer connections, or other intimate partnerships outside traditional dating structures. Unlike mainstream dating apps, it was designed specifically for those wanting more open ways to form relationships.
The dating app market has faced significant challenges in recent years, with major platforms reporting falling user numbers and declining engagement. Feeld's growth during this period suggests there is genuine demand among users for alternatives to the established platforms, particularly those seeking less conventional relationship structures.
The app makes money through paid premium memberships and additional messaging features. The company has expanded well beyond the UK, attracting substantial user bases across North America, Europe and Latin America, indicating that appetite for alternative dating platforms extends across different regions.
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Originally published by The Guardian as “Kinky dating app Feeld pays founders record £3.8m after sales jump”.