Kogan.com chief executive Ruslan Kogan has criticised employees who strongly prefer working from home, calling it “w***ing from home” and arguing that such workers may not suit his organisation. He said highly productive and engaged employees generally care less about their location, while warning that remote work could deprive graduates and younger workers of informal learning, networking and workplace experience.

Kogan described learning through meetings, office conversations and observing colleagues as important early-career experiences that video calls cannot fully replace. Supporters said office work improves productivity and social development, while critics argued that working from home reduces commuting, enables unpaid overtime and allows skilled employees to focus on results rather than office visibility.