‘KPop Demon Hunters 2’ Targeting “A Very Broad Theatrical Release,” Netflix Co-CEO Ted Sarandos Says, Addressing Streamer’s Distribution Strategy

Netflix plans a broad global cinema release for the sequel to *KPop Demon Hunters*, expected in 2029, as co-CEO Ted Sarandos outlined a more varied theatrical strategy. The move reflects the film’s strong cinema potential as well as its streaming success, and Netflix’s view that family films can benefit from a wide release.

The original drew 325.1 million Netflix views in its first 90 days and remained in the Global Top 10 for 63 consecutive weeks; its singalong version earned an estimated $19 million over two days. Netflix is also planning wide releases for *Narnia: The Magician’s Nephew* and *Charlie vs. the Chocolate Factory*, while assigning shorter cinema windows to some other films. Sarandos said theatrical releases will be judged partly on their potential upside, rather than solely on their direct financial contribution.