# Labubu hype seemed unstoppable, now the fluffy monster mania is dying

- URL: https://talkfuse.com/story/labubu-hype-seemed-unstoppable-now-the-fluffy-monster-mania-is-dying/
- Published: 2026-11-07T23:02:35+00:00
- Updated: 2026-11-08T01:27:43+00:00
- Original publisher: BBC Business (publisher lean: Centre)
- Original article: https://www.bbc.co.uk/news/articles/cmvg652l927lo?at_medium=RSS&at_campaign=rss
- Topics: Business, Companies, Entertainment, Horror

## Key points

- Labubu sales fell sharply in the latest quarter.
- US revenue was down at least 70%.
- Fans say the dolls feel less exclusive.

## Summary

Labubu dolls helped make Pop Mart an international toy giant, but falling sales and fading online interest suggest the craze may be losing momentum. The shift matters because investors are questioning whether the company can turn one viral hit into lasting customer loyalty.

Pop Mart said global sales in the three months to the end of September fell by as much as 50% year on year, with US revenue down at least 70%. Its shares have dropped more than 50% from last year’s peak, though the company is still valued at nearly $24bn and operates 500 shops across more than 30 countries. Fans and analysts say wider availability has weakened the dolls’ former sense of exclusivity, while other blind-box toys are gaining popularity.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.