# Lachlan Murdoch Notes Fox News “Viewer Fatigue” Around Midterms Amid Year-Over-Year Viewership Declines

- URL: https://talkfuse.com/story/lachlan-murdoch-notes-fox-news-viewer-fatigue-around-midterms-amid-year-over-year-viewership-declines/
- Published: 2026-11-02T15:32:54+00:00
- Updated: 2026-11-02T16:51:02+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/11/lachlan-murdoch-fox-news-viewer-fatigue-midterms-1237211267/
- Topics: Americas, Business, Companies, Elections, Government, Politics, World

## Key points

- Lachlan Murdoch cited viewer fatigue ahead of the midterms.
- Fox News’ October primetime audience fell 28% year on year.
- Fox Corp. advertising revenue rose 47%.

## Summary

Fox Corp. chief executive Lachlan Murdoch said Fox News is seeing “viewer fatigue” as the US midterm election cycle nears its end. He said viewers were watching slightly less television overall rather than moving to rival news channels, while the network continued to lead cable news.

Fox News’ October audience fell 28% year on year in primetime and 27% across the day, even as MS NOW and CNN recorded gains. Murdoch compared the pattern in part with the 2006 midterms, when a second-term president faced midterm elections. Fox Corp. reported a 47% rise in advertising revenue, helped by political adverts, the FIFA World Cup and Tubi.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.