Lainey Wilson has launched a new Wrangler collection for the brand’s autumn 2026 campaign, drawing on 1970s Western style, vintage glamour and rodeo-inspired fashion. The release extends Wilson’s partnership with Wrangler and blends the label’s practical workwear identity with more fashion-led cowgirl designs.

The range includes faux-fur outerwear, sweaters, graphic T-shirts, ranch-style blouses and bell-bottom or wide-leg jeans, with prices from $39.99 to $214.99. Wrangler members received early access on 12 August, while the collection became publicly available on 13 August; many items feature Wilson’s “LW” initials and are offered in women’s sizes XS–XL or denim sizes 24–34.