# Lakers star Luka Doncic joins LeBron James, issues strong cease and desist

- URL: https://talkfuse.com/story/lakers-star-luka-doncic-joins-lebron-james-issues-strong-cease-and-desist/
- Published: 2026-11-05T23:28:33+00:00
- Updated: 2026-11-06T00:53:57+00:00
- Original publisher: New York Post (publisher lean: Right)
- Original article: https://nypost.com/2026/11/05/sports/lebron-james-luka-doncic-send-cease-desist-letter-to-bron-ai/
- Topics: AI, Celebrity, Entertainment, Technology, World

## Key points

- James and Dončić sent cease-and-desist letters over Bron AI adverts.
- James’s advert drew more than 900,000 views before removal.
- James has an exclusive endorsement deal with Polymarket.

## Summary

LeBron James and Luka Dončić have sent cease-and-desist letters to PlayVision Inc., the company behind the AI sports betting app Bron AI, over adverts using their likenesses without permission. The dispute matters because James has an exclusive endorsement deal with Polymarket, and the adverts could suggest an unauthorised association with a competing betting app.

The advert that prompted James’s letter showed a figure resembling him in a No. 23 “Bron” jersey using the app. It gained more than 900,000 views in under 24 hours before being removed from X after the cease-and-desist was reported. James’s adviser called the advert an example of declining originality in sports media; Bron AI’s advert also featured Giannis Antetokounmpo, Donovan Mitchell and Dillon Brooks.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.