Yorkshire Air Ambulance has launched the 'Yellow Yorkshire' campaign, inviting the region to participate in a week-long July fundraiser by displaying yellow decorations and lighting iconic landmarks. Major shopping centres, schools, retirement communities and businesses have pledged their support to boost awareness of the vital air ambulance service that serves the region.

The campaign combines public engagement with charitable fundraising, encouraging residents and organisations to embrace the yellow theme in creative ways. Participation ranges from structural displays like shopping centre lighting to grassroots activities in schools and care facilities, alongside personal stories from those whose lives have been touched by the service.