# LeBron James sends cease and desist to ‘Bron AI’ sports betting app over unauthorized likeness

- URL: https://talkfuse.com/story/lebron-james-sends-cease-and-desist-to-bron-ai-sports-betting-app-over-unauthorized-likeness/
- Published: 2026-11-05T16:50:35+00:00
- Updated: 2026-11-05T21:11:56+00:00
- Original publisher: Fox News (publisher lean: Right)
- Original article: https://www.foxnews.com/outkick-sports/lebron-james-sends-cease-desist-bron-ai-sports-betting-app-unauthorized-likeness
- Topics: AI, Software, Technology, World

## Key points

- James challenges Bron AI over an advert using his likeness.
- His representatives say he has no connection to the app.
- The app’s pro version costs up to $249.99 a year.

## Summary

LeBron James has sent a cease-and-desist letter to Bron AI, an AI-powered sports betting app, over an advert featuring a character that resembles him. His spokesperson says James is not affiliated with the app, and the letter says the advert could wrongly suggest he is involved in basketball betting.

Bron AI’s promotional video shows the lookalike wearing a number 23 jersey and reacting to a player choice. The letter seeks a permanent end to the use of James’s identifying features and a notice to app users clarifying he has no affiliation. James has a deal with prediction market Polymarket; Bron AI is free to download, while its pro service costs $29.99 a month or $249.99 a year.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.