LEGO has introduced its inaugural toy set themed around the KPop Demon Hunters franchise, launching with product number 72537 for $69.99. The collection comprises 825 components and centres on constructing a blue tiger character alongside a bird companion, complete with accessories like handwritten correspondence and a removable tongue feature. The set also incorporates a hidden compartment within the tiger figure for storing smaller pieces.

The release arrives around the one-year milestone of the original film, marking a strategic move by LEGO following Netflix's earlier underestimation of the franchise's reach. The streaming platform had anticipated a limited audience and consequently overlooked securing comprehensive merchandise partnerships. Since the property unexpectedly achieved significant international success, Netflix has been working to expand its licensing agreements with toy manufacturers.