# LEGO’s 2026 Holiday Ad Stars Daft Punk, E.T. & ‘KPop Demon Hunters’: Shop the Sets Featured in the Video

- URL: https://talkfuse.com/story/legos-2026-holiday-ad-stars-daft-punk-e-t-kpop-demon-hunters-shop-the-sets-featured-in-the-video/
- Published: 2026-11-06T00:08:34+00:00
- Updated: 2026-11-06T00:20:50+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/culture/product-recommendations/lego-2026-holiday-commercial-shop-sets-online-daft-punk-1236375362/
- Topics: Celebrity, Culture, Entertainment, Travel

## Key points

- LEGO’s holiday advert features Daft Punk, E.T. and KPop Demon Hunters.
- The campaign promotes building and playing together as a family.
- Featured sets range from $59.99 to $139.99.

## Summary

LEGO’s 2026 holiday advert brings together Daft Punk, E.T., characters from KPop Demon Hunters and Marvel, footballer Lionel Messi and figures from LEGO’s own worlds. Directed by Michael Gracey and set to Daft Punk’s “One More Time”, it follows a brick through a workshop to promote creative play and spending time together.

The campaign builds on LEGO’s previous holiday advert and cites research that 89% of people wish they spent more time playing as a family, while 24% of parents say they have bought a LEGO set partly because they wanted to play with it themselves. Featured sets include E.T. at 1,226 pieces for $139.99, Derpy Tiger and Sussie Bird at 825 pieces for $69.99, and a Ferrari build featuring Michael Schumacher at 735 pieces for $89.99. LEGO stores are also hosting festive activities, including its Build to Give initiative.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.