LinkedIn is introducing measures intended to reduce low-quality, AI-generated content on its professional social network, after widespread criticism that automated posts and comments have undermined authentic discussion. The company will let users flag suspected “AI slop”, replace an AI rewriting feature with proofreading that preserves a user’s voice, and strengthen systems that detect spam and poor-quality material.

The new reporting option is being added to the menu on all posts and comments, with reports also intended to improve LinkedIn’s detection models and feed ranking. LinkedIn says it catches hundreds of thousands of automated comment attempts daily and has blocked billions of automation attempts in recent months; meanwhile, Originality.ai said 81% of 5,000 LinkedIn posts over 100 words sampled this month were likely AI-generated, up from estimates exceeding half in 2024. Posters will also be shown when other members flag their content as potentially AI-written.