Little Big Town has spoken out against using AI in music-making, explaining that the imperfections of human performance are central to their new album, It's a Dying Art. Speaking on American Songwriter's Off the Record podcast, members Karen Fairchild, Kimberly Schlapman, Phillip Sweet and Jimi Westbrook said that flat or sharp notes and raw, intimate vocals give their harmonies life, whereas AI-smoothed production would leave the music feeling "vanilla and stale". The band hopes their stance encourages other artists to embrace authenticity at a time when AI tools are becoming more common in the industry.

The album, released on 28 August, followed a rare break the band took after feeling "creatively tired" from consecutive releases and tours; reconvening to share songs left them enthusiastic to simply "make music and see what happens". Produced with an emphasis on intimacy by Gena Johnson, the record explores difficult moments in relationships alongside messages of hope, which the band wants listeners to find unifying. The lead single, "Hey There Sunshine", was chosen to open the album because its uplifting message felt especially important in what the band described as divisive times.