Fisher-Price and Disney's Frozen franchise have released an Amazon-exclusive "Little People" collector set, part of a wider trend in which these miniature figure collections sell out rapidly among both children and adult collectors. The nine-figure Frozen set, packaged in a carry-along castle case, is the latest in a string of Little People releases spanning music and entertainment franchises to attract strong buyer interest, reflecting the format's crossover appeal beyond traditional toys.

The Frozen set includes figures of Anna, Elsa, Olaf, Kristoff, Sven, Grand Pabbie, Bulda, Pebble and Marshmallow, with the portable case doubling as a castle playset with a dedicated space for each character; it is aimed at children aged 18 months and over and has reportedly sold more than a thousand units in the past month. Other Little People sets, including those themed around *NSYNC, Britney Spears, KPop Demon Hunters, Gilmore Girls and the Kansas City Chiefs, have similarly sold out quickly. A companion product, Elsa's musical ice palace playset featuring lights, sounds and the song "Let It Go", is also available as a further Frozen-themed addition.