# London department store Selfridges launches sizeable GTA 6 takeover, featuring a varsity jacket that costs an eye-watering £2,500

- URL: https://talkfuse.com/story/london-department-store-selfridges-launches-sizeable-gta-6-takeover-featuring-a-varsity-jacket-that-costs-an-eye-watering-2500/
- Published: 2026-11-09T12:18:50+00:00
- Updated: 2026-11-09T13:39:45+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/selfridges-gta-6-collab-takeover
- Topics: Entertainment, Gaming, GTA 6, UK

## Key points

- Selfridges has launched a GTA 6 pop-up on Oxford Street.
- An exclusive varsity jacket costs £2,500 and has apparently sold out.
- The merchandise is available online while stocks last.

## Summary

Selfridges has turned its Oxford Street Corner Shop into a Grand Theft Auto 6-themed pop-up, with a large range of branded clothing and merchandise also available online. The launch adds to the build-up to the game’s release on 19 November.

The priciest item is an exclusive varsity jacket costing £2,500, which the article says has apparently already sold out; another varsity jacket costs £1,750. Other products include merchandise for fictional teams Vice City Manatees and Vice City Narcos, Burger Shot uniforms, shirts, sports equipment and branded accessories. Selfridges has not said how long the takeover will last, describing availability as “while stocks last”.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.