LOS40 Primavera Pop, a long-established Spanish multi-artist pop festival, will hold its first Latin American edition in Buenos Aires on 28 October. The move marks the event’s first expansion beyond Spain and aims to establish its pop concert format in one of Latin America’s major live-music markets.

The inaugural show will take place at Teatro Gran Rex, featuring Luis Fonsi alongside Argentine performers including Abel Pintos, Luck Ra, Ángela Torres, Emanero and Coti. It follows a three-year partnership between LOS40 and independent promoter EB Producciones; organisers have already confirmed a 2027 move to the 14,000-capacity Movistar Arena, indicating plans for the event to become recurring and larger.