Google will officially unveil its 2026 Pixel hardware lineup on August 12th, including the Pixel 11 smartphone series in multiple colours, a next-generation Pixel Fold, a Pixel Watch 5 available in four finishes, and a possible new tracking device. Pro models will feature a distinctive integrated light on the rear. Preorders are scheduled to open at 10AM ET, eight hours before the formal event presentation.

The launch marks Google's continued pivot toward entertainment-focused presentations, with comedian Trevor Noah hosting the evening event alongside celebrity guests including basketball player Stephen Curry and podcaster Alex Cooper. The company is revealing devices before the livestream begins, a shift from last year's format. This strategy appears successful—last year's similarly entertainment-heavy event drew 8.4 million viewers, substantially exceeding previous launch figures.