# Making Gears of War: E-Day an Xbox console exclusive hasn’t helped Microsoft, analyst finds

- URL: https://talkfuse.com/story/making-gears-of-war-e-day-an-xbox-console-exclusive-hasnt-helped-microsoft-analyst-finds/
- Published: 2026-10-29T16:30:06+00:00
- Updated: 2026-11-07T02:09:45+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/games/gears-of-war/making-gears-of-war-e-day-an-xbox-console-exclusive-hasnt-helped-microsoft-analyst-finds-its-really-hard-to-find-any-signs-of-positivity-or-hope-on-that-platform-right-now/
- Topics: Art, Culture, Entertainment, Gaming

## Key points

- Gears of War: E-Day exclusivity did not lift Xbox sales.
- UK Xbox sales fell 22% in October.
- An analyst says Xbox is losing engagement without clear gains.

## Summary

Gears of War: E-Day being an Xbox console exclusive has not reversed the platform’s declining hardware sales, according to Circana analyst Mat Piscatella. He says the exclusivity announcement has had no measurable effect on Xbox’s sales trend, raising questions about whether major exclusive games can still attract buyers to the console.

Piscatella says UK Xbox sales fell 22% in October, while US data showed no sales uplift. By comparison, PlayStation 5 sales in September were higher than a year earlier, with Marvel’s Wolverine, a console bundle and a new DualSense controller contributing. He also says removing Call of Duty from day-one Game Pass led to a loss of Xbox engagement without a clear benefit, and that he has yet to see positive results from Microsoft’s recent initiatives.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.