# Marcus Theatres Boss Calls On Studios To Delay Home Release Promos During Theatrical Window

- URL: https://talkfuse.com/story/marcus-theatres-boss-calls-on-studios-to-delay-home-release-promos-during-theatrical-window/
- Published: 2026-10-29T19:47:04+00:00
- Updated: 2026-10-29T23:06:20+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/10/marcus-theatres-home-release-promos-theatrical-window-1237208376/
- Topics: Americas, Business, Companies, Entertainment, Film, Markets, World

## Key points

- Greg Marcus wants studios to delay home-viewing promotions during cinema runs.
- He says rental demand may be similar from week two to week eight.
- Younger audiences are returning, but Marcus wants more adults back too.

## Summary

Marcus Theatres chief Greg Marcus is urging film studios to delay promotions that tell audiences a film is available to watch at home while it is still in cinemas. He argues such messages can make viewers think a film has moved online unusually quickly, encouraging them to wait and weakening ticket sales.

Marcus says research suggests transactional rentals attract a similar number of buyers whether they begin in week two or week eight, while a longer cinema run could lift box office revenue. Premium rentals typically cost $20 to $25, and the move to free streaming is generally around 90 days after cinema release. Studio windows vary: Universal has pledged a 45-day cinema window for major releases from 2027, while Skydance has committed to 45 days before rentals and 90 days before subscription streaming, with limits on home-viewing promotions. Marcus also said younger audiences are returning to cinemas, though he would like more adults drawn back by dramas and comedies.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.