# Mariah Carey Dons Fur and Shades in Gucci’s ‘All I Want for Christmas Is You’ Holiday Campaign

- URL: https://talkfuse.com/story/mariah-carey-dons-fur-and-shades-in-guccis-all-i-want-for-christmas-is-you-holiday-campaign/
- Published: 2026-11-02T15:24:28+00:00
- Updated: 2026-11-04T00:00:39+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/shopping/news/mariah-carey-gucci-campaign-all-i-want-for-christmas-is-you-1236937517/
- Topics: Celebrity, Culture, Elections, Entertainment, Fashion, Film, Music, Politics, Travel

## Key points

- Mariah Carey fronts Gucci’s 2026 holiday campaign.
- Harmony Korine directed the film, set to Carey’s Christmas hit.
- Her Christmastime tour starts in Birmingham on 27 November.

## Summary

Mariah Carey stars in Gucci’s 2026 holiday campaign, directed by Harmony Korine and set to her song “All I Want for Christmas Is You”. The lavish hotel-set film pairs the singer’s extravagant style with her enduring association with Christmas, as the luxury house promotes its seasonal collection.

Carey wears pieces from Gucci’s new Butterfly collection, referencing both her fondness for butterflies and her 1997 album. Her 1994 Christmas single still returns to the top of the charts nearly every December. The campaign also features Gucci bags, shoes and winter accessories; Carey’s 2026 Christmastime tour begins in Birmingham on 27 November, with further UK dates in London and Manchester.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.