Marilyn Monroe's centenary is being marked by "MM100", a wave of officially licensed merchandise produced in partnership with the Estate of Marilyn Monroe. Rather than a single event, the celebration spans a coffee table book, a Mattel Barbie doll, and collaborations with fashion, home and beauty brands, reflecting the enduring commercial appeal of the Hollywood icon a century after her birth.

Highlights include a 348-page official photography book with 275 images, gilded edges and gold printing; a Marilyn Monroe 100th Birthday Barbie launched by Mattel on 18 August; and a rare-image collection from fine-art photography firm Sonic Editions. Other tie-ins include SharkNinja beauty and home appliances in Monroe-inspired colourways, Nine West footwear, Aurate fine jewellery, Kat the Label lingerie, and a Montblanc special-edition pen referencing her signature style.