# Martin Lewis issues urgent warning to Brits – ‘latch onto you to steal your money’

- URL: https://talkfuse.com/story/martin-lewis-issues-urgent-warning-to-brits-latch-onto-you-to-steal-your-money/
- Published: 2026-11-07T11:40:00+00:00
- Updated: 2026-11-07T12:23:28+00:00
- Original publisher: Daily Express (publisher lean: Right)
- Original article: https://www.express.co.uk/finance/personalfinance/2264081/martin-lewis-urgent-scam-adverts-warning
- Topics: World

## Key points

- Fake adverts are using Martin Lewis’s image and AI videos.
- AI-enabled investment endorsement scams stole £24.3 million.
- Check firms with the FCA and contact your bank if targeted.

## Summary

Martin Lewis has warned people in the UK about a surge in social media adverts using his name and image to promote fake investments. He says the adverts, which include AI-generated videos, falsely suggest that he endorses products or schemes, exploiting trust in well-known figures to steal money.

Lewis says he does not do adverts and that investment promotions featuring him are scams; he advises checking that posts come from his verified accounts. Report Fraud recorded £24.3 million stolen through AI-enabled investment endorsement scams between January and August, across more than 1,300 reports. Nearly 80% of those reports involved people aged 60 or over, and police and regulators advise researching firms through the FCA’s Firm Checker and contacting a bank immediately if money has been sent.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.