# Maybelline & Billboard Bring Music and Beauty Together at Latin Music Week 

- URL: https://talkfuse.com/story/maybelline-billboard-bring-music-and-beauty-together-at-latin-music-week/
- Published: 2026-10-28T19:04:34+00:00
- Updated: 2026-10-28T19:15:12+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/music/features/maybelline-billboard-bring-music-and-beauty-at-latin-music-week-26-1236369861/
- Topics: Entertainment, Music

## Key points

- Maybelline brought beauty activities to Latin Music Week.
- Attendees recorded the brand’s jingle over Latin music.
- A new Billboard partnership will spotlight emerging artists.

## Summary

Maybelline used Billboard Latin Music Week 2026 to link beauty with music and self-expression, offering attendees ways to refresh their looks and create their own versions of the brand’s jingle. The event also marked a new partnership with Billboard, aimed at helping emerging artists reach music fans.

The conference featured a touch-up station, selfie spot and recording booth with bachata, cumbia and reggaeton instrumentals; participants received Maybelline gift bags. On 20 October, Maybelline and essie US president Yasmin Dastmalchi told Billboard’s Leila Cobo that music and makeup share ties to emotion and self-expression. Dastmalchi announced “Maybe… We’re Next”, a music discovery platform for emerging artists.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.