# Meet The Manager Who Helped Guide Laufey To Superstardom

- URL: https://talkfuse.com/story/meet-the-manager-who-helped-guide-laufey-to-superstardom/
- Published: 2026-07-30T16:02:42+00:00
- Updated: 2026-07-30T16:13:40+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/foundations-max-gredinger-laufey-40-under-40/
- Topics: Art, Celebrity, Culture, Entertainment, Music

## Key points

- Gredinger helped turn Laufey’s unconventional sound into mainstream arena success.
- Her 2025 album delivered chart success and a second Grammy.
- The new tour has grossed $47.2 million across 43 shows.

## Summary

Max Gredinger, a partner at management firm Foundations, is credited with helping steer singer-songwriter Laufey’s rise from online cover videos to arena-level success. His approach has focused on supporting her distinctive jazz, classical and pop sound while allowing her and her creative team to maintain a strong, Gen Z-centred artistic vision.

Laufey’s 2025 album A Matter of Time reached the top of four Billboard album charts, gave her a first top-10 Billboard 200 entry and won her second Grammy for best traditional pop vocal album. Its accompanying tour grossed $47.2 million and sold 446,000 tickets across its first 43 shows, sharply exceeding her previous tour; the rollout also drew on her wider fan community, book club, youth-orchestra foundation and children’s book.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.