# Messina Touring Group at 25: How The Promotion Company Behind Taylor Swift & Ed Sheeran Was ‘Built on Trust and Vision’

- URL: https://talkfuse.com/story/messina-touring-group-at-25-how-the-promotion-company-behind-taylor-swift-ed-sheeran-was-built-on-trust-and-vision/
- Published: 2026-11-10T15:05:40+00:00
- Updated: 2026-11-10T17:22:59+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/messina-touring-group-founder-louis-messina-25-years/
- Topics: Business, Companies, Entertainment, Music

## Key points

- MTG marks 25 years as an independent promotion company.
- Its roster grew from five acts to global stars.
- Sheeran’s Mathematics Tour sold 8.8 million tickets.

## Summary

Louis Messina’s independent promotion company, Messina Touring Group (MTG), is marking 25 years in business after growing from a small roster into a major force in live music. Its work on Taylor Swift’s Eras Tour and Ed Sheeran’s Mathematics Tour highlights the scale it has reached, while Messina says the company’s growth has been built on trust in artists and staff.

Messina co-founded Houston promoter PACE Concerts in 1975, but left after it was absorbed into the chain of deals that led to Live Nation. Following a two-year non-compete, he partnered with AEG Presents and began MTG with five acts: George Strait, Kenny Chesney, Tim McGraw, Faith Hill and The Chicks. Sheeran’s Mathematics Tour grossed $875.7 million and sold 8.8 million tickets from 2022; MTG is now also looking to expand internationally and develop its next generation of leaders.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.