# Messina Touring Group Looks To The Future: ‘As Things Are Changing, We Adapt’

- URL: https://talkfuse.com/story/messina-touring-group-looks-to-the-future-as-things-are-changing-we-adapt/
- Published: 2026-11-10T17:00:00+00:00
- Updated: 2026-11-10T17:55:32+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/messina-touring-group-next-generation-executives/
- Topics: Business, Companies, Government, Politics

## Key points

- MTG is handing more responsibility to its next generation of leaders.
- The company plans to keep its roster small and grow slowly.
- Phoebe Bridgers joined after the team saw her on The Eras Tour.

## Summary

Messina Touring Group (MTG) is preparing for its next 25 years by giving more responsibility to its next generation of executives while keeping its artist roster small. The approach matters because the company aims to grow deliberately and tailor its support to each artist as the touring business changes.

Nashville office president Haley McCollister, senior vice-president Sara Winter, touring vice-president Keena Cheatham and vice-president Rachel Powers are among the leaders taking on more responsibility. McCollister says MTG looks for artists who feel like a strong, passionate fit rather than pursuing every opportunity; after discovering Phoebe Bridgers while she opened for Taylor Swift on The Eras Tour, the team brought her to the company. Founder Louis Messina continues to support the team and has promoted Bridgers through MTG.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.