Meta is holding its annual September product launch event, with Mark Zuckerberg's keynote centring on the company's vision for "building a future for everyone" through developments in artificial intelligence and smart glasses technology. The event is particularly significant as Meta seeks to address mounting privacy and harassment concerns surrounding its smart glasses line, which have attracted criticism due to their built-in camera capability.

The keynote is expected to feature announcements regarding Meta's Muse AI agent and new glasses hardware, alongside potential additional privacy measures to counter the reputation damage from the devices' camera features. The event begins at 7pm ET / 4pm PT, and Meta has already implemented privacy fixes and launched a new marketing campaign in an attempt to shift public perception of the smart glasses product line.