Meta has released Muse, a personal AI agent it says can carry out tasks such as online shopping, drafting and sending emails, planning trips, and other productivity work on a user's behalf, with "no technical experience" required to set it up. Unlike Meta's existing AI assistant, Muse acts more autonomously: once given a goal, it builds a plan, coordinates time and resources, and works on tasks independently rather than simply answering questions, reflecting Zuckerberg's push to make proactive AI agents mainstream.

Muse has its own apps and website, and connects to Meta's platforms as well as third-party services including Google Workspace, Ticketmaster, OpenTable, Spotify and Apple Health, and can reportedly build its own connections to other services with public APIs. It seeks user approval before higher-stakes actions like sending emails or making purchases, and runs on a dedicated virtual machine to keep each user's data separate, though Meta acknowledges the agent "can and will still make mistakes." Users can opt out of having Muse conversations used for AI training, and Meta says it won't feed chat details directly into ad targeting, though shopping activity could indirectly influence ads; pricing details, including any future subscription requirement, remain unclear.