# Microsoft Launches Test for Ad-Supported Xbox Game Streaming, Promises the Ads Will Not ‘Interrupt the Flow of Gameplay’

- URL: https://talkfuse.com/story/microsoft-launches-test-for-ad-supported-xbox-game-streaming-promises-the-ads-will-not-interrupt-the-flow-of-gameplay/
- Published: 2026-07-23T16:00:00+00:00
- Updated: 2026-07-23T23:14:29+00:00
- Original publisher: IGN
- Original article: https://www.ign.com/articles/microsoft-launches-test-for-ad-supported-xbox-game-streaming-promises-the-ads-will-not-interrupt-the-flow-of-gameplay
- Topics: Entertainment, Gaming, TV

## Key points

- Microsoft is testing free, advert-supported Xbox game streaming.
- Ads play before sessions, not during gameplay.
- The scheme arrives amid substantial Xbox console price rises.

## Summary

Microsoft is testing an advert-supported Xbox game-streaming option for Xbox Insiders, allowing them to play selected owned games without a Game Pass subscription. Microsoft says adverts will run before one-hour sessions rather than during gameplay, positioning the scheme as a lower-cost way to access games on existing devices.

Players must watch around two minutes of adverts before each session and can resume playing after another advert break when the hour ends, with progress retained across devices. The test comes as Xbox console prices rise sharply amid a components crisis, with some US models increasing by $100–$150 from 1 August and Xbox Cloud Gaming otherwise requiring Game Pass.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.