# Midjourney is buying horoscope app Co-Star, which users will surely be thrilled about

- URL: https://talkfuse.com/story/midjourney-is-buying-horoscope-app-co-star-which-users-will-surely-be-thrilled-about/
- Published: 2026-07-24T19:16:10+00:00
- Updated: 2026-07-24T19:33:13+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2222797/midjourney-buying-astrology-horoscope-app-co-star/
- Topics: Business, Celebrity, Companies, Entertainment, Software, Technology

## Key points

- Midjourney is acquiring astrology app Co-Star.
- Co-Star CEO Banu Guler becomes Midjourney’s Chief Design Officer.
- The deal targets consumer expansion amid Gen Z scepticism towards AI.

## Summary

Midjourney has agreed to buy the astrology app Co-Star and appoint its chief executive, Banu Guler, as Midjourney’s Chief Design Officer. Co-Star is expected to remain under Guler’s control, but will gain Midjourney’s resources; the deal signals Midjourney’s effort to expand beyond AI image and video generation into more consumer-facing products.

Guler described the acquisition as an extension of her relationship with Midjourney founder David Holz and a shared interest in technology that helps people understand themselves. Co-Star says it has reached 35 per cent of young people in the US and has tens of millions of downloads, although this audience may be wary: an April 2026 Gallup survey found Gen Z enthusiasm for AI had fallen 14 percentage points to 22 per cent, while anger rose nine points to 31 per cent.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.