Miley Cyrus has sparked speculation about new music and a possible rebrand after posting a striking red-tinted photo to Instagram with the simple caption "MILEY," dropping "Cyrus" from her stage name. Her social media username has also changed to "@miley," fuelling further intrigue, though her representatives have not yet confirmed any details to Billboard. The tease follows an earlier campaign of cryptic red-and-black "coming soon" billboards, suggesting a new era is on the horizon for the Grammy winner.

The singer's last album, Something Beautiful, peaked at No. 4 on the Billboard 200 in 2024, following 2023's Endless Summer Vacation, which produced the eight-week Hot 100 number one "Flowers." The billboard campaign began just before the death of her godmother, Dolly Parton, aged 80, and Cyrus subsequently paid an emotional tribute on Instagram, referencing a recent conversation with Parton about "music and metamorphosis" before returning her focus to the new project.