Home Office minister Anna Turley has rejected suggestions that Prime Minister Andy Burnham is “too blokey” after reports that Downing Street advisers urged him to reduce football and pub-related content in his social media videos. She said his approach was authentic and accessible, arguing that it helped politicians engage with the public and that enjoying football or a pint should not be treated as outdated masculine behaviour.

The reported advice followed a video of Burnham and Chancellor John Healey blind-ranking pub snacks, intended to publicise a business-rates cut for hospitality venues, which received more than five million views on X. Burnham, an Everton supporter, regularly references football and pubs online; advisers reportedly want greater balance to broaden his appeal. The article contrasts his more informal style with predecessor Keir Starmer, who had faced criticism for seeming stiff and disconnected from voters.