# MS NOW takes live event to conservative Texas audience

- URL: https://talkfuse.com/story/ms-now-prepares-to-woo-red-state-crowds-with-texas-live-event/
- Published: 2026-07-15T15:17:53+00:00
- Updated: 2026-07-16T05:12:37+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/ms-now-texas-live-event-1236811598/
- Topics: Art, Culture

## Key points

- MS NOW to hold live event in Arlington, Texas on 26 September.
- Anchors including Maddow, O'Donnell and Sharpton will take part.
- Event ties into midterms and Texas's close Senate race.

## Summary

MS NOW, the Versant Media-backed cable news network, will host a live event called "MS NOW Live: Together in Texas" on 26 September in Arlington, Texas, near Dallas and Fort Worth. The event marks a notable outreach effort by the network into conservative territory ahead of the US midterm elections, with organisers framing it as a chance to engage directly with audiences on issues such as voting rights, immigration, education and the economy.

The day-long event will feature panels and discussions with prominent MS NOW anchors including Rachel Maddow, Lawrence O'Donnell, Jen Psaki, Chris Hayes and Rev. Al Sharpton, among others. Attendees can also buy tickets to a separate "We The People Community Dinner" featuring a Maddow-Psaki Q&A and a live podcast taping, with each ticket including an offer for a year's subscription to MS NOW's forthcoming membership product. The event follows previous MS NOW live gatherings in New York, Chicago and Philadelphia, reflecting a wider industry trend of media companies seeking new revenue through in-person fan events, and comes as Texas hosts an unexpectedly competitive Senate race between Republican Ken Paxton and Democrat James Talarico.

## Coverage

- [Variety: MS NOW takes live event to conservative Texas audience](https://variety.com/2026/tv/news/ms-now-texas-live-event-1236811598/)
- [Deadline: MS NOW To Hold ‘Together In Texas’ Pre-Midterm Live Event In September](https://deadline.com/2026/07/ms-now-live-texas-midterms-1236982921/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.