# MS NOW Taps Brian Swarth as Senior Vice President of Marketing

- URL: https://talkfuse.com/story/ms-now-taps-brian-swarth-as-senior-vice-president-of-marketing/
- Published: 2026-07-16T14:00:00+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/ms-now-brian-swarth-senior-vice-president-marketing-1236811706/
- Topics: Art, Culture, Entertainment, Government, Politics, TV

## Key points

- MS NOW appoints Brian Swarth as senior vice president of marketing, starting July 20
- Swarth brings D2C subscription experience from Showtime and AMC Networks
- Hire supports MS NOW's upcoming direct-to-consumer service launch

## Summary

MS NOW has hired veteran marketer Brian Swarth as senior vice president of marketing, effective July 20. Swarth's career spans senior roles at major entertainment companies including eight years at Showtime as head of digital media and streaming, four years at AMC Networks in product strategy, and leadership positions at Audacy, Warner Bros., and MTV Networks.

The appointment supports MS NOW's planned launch of its first direct-to-consumer subscription service. Swarth will oversee audience growth, consumer engagement, and marketing across the company's television, digital, and streaming platforms. Company leadership noted his background in subscription business transformation as key to the outlet's expansion strategy.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.