# ‘Musk’ Producer, Atwater-Magnific Exec & ‘Gods Don’t Give Gifts’ Director Talk AI: “It’s Important To Get In The Driver’s Seat” – Zurich Summit

- URL: https://talkfuse.com/story/musk-producer-atwater-magnific-exec-gods-dont-give-gifts-director-talk-ai-its-important-to-get-in-the-drivers-seat/
- Published: 2026-09-27T15:48:01+00:00
- Updated: 2026-09-27T16:27:02+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/09/musk-producer-atwater-magnific-ai-zurich-summit-1237114419/
- Topics: AI, Art, Culture, Entertainment, Film, Geopolitics, Politics, Technology

## Key points

- Film leaders urged creators to shape AI’s ethical direction.
- Copyright theft remains a major unresolved concern.
- AI use ranges from light assistance to fully generated films.

## Summary

Film professionals at the Zurich Summit discussed AI’s growing influence on cinema, stressing that creators and industry leaders must actively shape its ethical and commercial use. Vania Schlogel argued that AI is already affecting society and human empathy, while Nick Shumaker supported its potential but warned that generative systems may exploit copyrighted work without permission.

Schlogel said disturbing AI-generated content had convinced her to engage with the technology rather than avoid it, despite concerns that confident AI systems can encourage people to defer to them. Shumaker said Alex Gibney’s documentary *Musk* used little AI, mainly for post-production lip-synching, while Zack London, whose film *Gods Don’t Give Gifts* was fully AI-generated, criticised polarised debates that treat AI as a single, uniform technology.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.