# NBCUniversal, MIT Investment join Indian microdrama firm’s $80 million funding round

- URL: https://talkfuse.com/story/nbcuniversal-mit-investment-join-indian-microdrama-firms-80-million-funding-round/
- Published: 2026-11-04T05:37:42+00:00
- Updated: 2026-11-06T04:52:54+00:00
- Original publisher: CNA (publisher lean: Centre)
- Original article: https://www.channelnewsasia.com/business/nbcuniversal-mit-investment-join-indian-microdrama-firms-80-million-funding-round-6522116
- Topics: Asia, World

## Key points

- EloElo raised $80 million for Story TV.
- NBCUniversal and MIT Investment Co joined the round.
- Funds will support content, expansion and AI development.

## Summary

EloElo Group, the Indian company behind microdrama platform Story TV, has raised $80 million, with NBCUniversal and MIT Investment Co among the investors. The funding points to growing interest in short-form scripted video, an industry forecast to expand rapidly worldwide.

The round was led by Hornbill Capital and NBCUniversal, with several other investors also taking part. It values EloElo at $500 million, according to a person with direct knowledge, and brings the company’s total capital raised to $130 million. EloElo plans to fund original productions, international expansion and further development of its Dolphin AI creative suite.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.