# Nearly 1 in 3 gamers plan to buy GTA 6 in US, analyst says: “A rare cultural and commercial moment”

- URL: https://talkfuse.com/story/nearly-1-in-3-gamers-plan-to-buy-gta-6-in-us-analyst-says-a-rare-cultural-and-commercial-moment/
- Published: 2026-10-28T17:29:11+00:00
- Updated: 2026-11-07T03:12:19+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/games/grand-theft-auto/nearly-1-in-3-gamers-plan-to-buy-gta-6-in-the-us-analyst-confirms-a-rare-cultural-and-commercial-moment/
- Topics: Entertainment, Gaming

## Key points

- 29% of US gamers intend to buy GTA 6.
- Circana says it is the most anticipated game in its tracking history.
- Its launch may boost console and related technology sales.

## Summary

Market researcher Circana says 29% of US console and PC gamers intend to buy Grand Theft Auto 6, making it the most anticipated game in the firm’s tracking history. Analyst Mat Piscatella describes its launch as a rare cultural and commercial moment, with demand likely to affect the wider games and consumer technology markets.

The article says buyers may also purchase PlayStation 5 or Xbox Series consoles, accessories and gaming subscriptions, including people who mainly play on PC, as the game is not launching on PC initially. Piscatella expects it to drive software sales and hardware upgrades during the fourth quarter, including the Black Friday and holiday period; the survey figure covers US gamers.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.