Netflix announced on Tuesday that it will bring short-form video content from a range of leading digital publishers to its platform, marking an expansion beyond its traditional film and television offerings. The move sees the streaming giant partner with major magazine and media brands to keep subscribers engaged with the personalities and topics they enjoy, deepening viewer loyalty and offering more casual, bite-sized viewing alongside its main catalogue.

The partnerships include BuzzFeed, Condé Nast, Hearst Magazines, People Inc and Tastemade, as well as Penske Media's PMX brands such as The Hollywood Reporter, Billboard, Eater, Indiewire, Rolling Stone and Variety. The videos, ranging from three-minute shorts to 20-minute episodes, will be discoverable directly from the Netflix homepage from 3 August, covering topics including travel, cooking, fashion, celebrity profiles and home and gardening. Described by Netflix as the "first wave" of the feature, the content will initially be available in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand, with further partnerships to be announced later.