# Netflix trials AI tool for personalised programme recommendations

- URL: https://talkfuse.com/story/netflix-launches-ai-discovery-tool-as-test-kitchen-for-viewers-seeking-appetizing-content/
- Published: 2026-11-03T22:11:00+00:00
- Updated: 2026-11-03T22:21:14+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/11/netflix-ai-discovery-tool-viewers-programming-1237212413/
- Topics: AI, Americas, Entertainment, Research, Science, Software, Technology, TV, World

## Key points

- Netflix is testing AI Discover with some TV app subscribers.
- Users can describe their mood and interests for suggestions.
- Feedback may shape future changes to the main app.

## Summary

Netflix has started testing AI Discover, a new tab on its TV app that lets a subset of subscribers describe their mood and interests to get tailored programme suggestions. The trial adds another way to explore the service’s catalogue and gives Netflix a chance to learn whether AI-led discovery is useful to viewers.

Netflix describes the feature as a “test kitchen”, with user activity and feedback informing possible changes or additions to the main app. Viewers can also tune recommendations to avoid particular films or series. The test comes as the company faces slower growth and internal change: it recently cut about 1,000 jobs, around 6% of its staff, and appointed Peter Rice to replace Chief Content Officer Bela Bajaria.

## Coverage

- [Deadline: Netflix trials AI tool for personalised programme recommendations](https://deadline.com/2026/11/netflix-ai-discovery-tool-viewers-programming-1237212413/)
- [IGN: Netflix Calls Its New AI Discover Feature a 'Test Kitchen' to Tailor Viewers' Recommendations](https://www.ign.com/articles/netflix-calls-its-new-ai-discover-feature-a-test-kitchen-to-tailor-viewers-recommendations)

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.