# Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences

- URL: https://talkfuse.com/story/netflix-names-mattel-executive-roberto-stanichi-as-vp-of-consumer-products-and-experiences/
- Published: 2026-11-05T21:05:00+00:00
- Updated: 2026-11-05T21:24:17+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/biz/news/netflix-roberto-stanichi-vp-consumer-products-experiences-1236940665/
- Topics: Entertainment, Government, Politics, TV

## Key points

- Roberto Stanichi joins Netflix as consumer products and experiences VP.
- He will oversee global licensing and live experiences.
- Netflix has launched over 50 live experience formats.

## Summary

Netflix has appointed former Mattel executive Roberto Stanichi as vice president of consumer products and experiences, putting him in charge of its global licensing business and live experiences, including Netflix House. The hire brings an experienced brand marketer to a business aimed at extending the appeal of Netflix stories beyond the screen.

Stanichi spent nearly 20 years at Mattel, working with brands such as Barbie and Hot Wheels, and previously held roles at Spin Master and PepsiCo. He will report to chief marketing officer Marian Lee and succeeds Josh Simon, who left in August 2025 to become Funko’s CEO. Netflix has launched more than 50 live experience formats, with venues in Philadelphia and Dallas and a Las Vegas location planned for next year.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.