Netflix has reintroduced its 30-day free trial, a feature that was a hallmark of the service in its early years before being phased out in 2019 and 2020. The move matters because it signals a possible shift in strategy for the world's largest streaming service, potentially aimed at winning over new subscribers as growth pressures mount across the industry.

However, the offer comes with significant restrictions. The free trial is only being reintroduced in select regions and is not available in the United States or the United Kingdom. It is also limited to customers who have never previously subscribed to Netflix. A company representative described it as a routine test, saying Netflix "regularly test promotions to help prospective members experience the value of Netflix." The revival follows a Bloomberg report noting a sharp drop in viewership between the first and second seasons of several of Netflix's highest-profile series, prompting speculation that the company may be rethinking its business model.