# Netflix Reports Steady Viewing Time Growth But Scales Back Engagement Reports

- URL: https://talkfuse.com/story/netflix-reports-steady-viewing-time-growth-but-scales-back-engagement-reports/
- Published: 2026-07-16T22:27:52+00:00
- Updated: 2026-07-25T02:12:55+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/business-news/his-and-hers-netflix-data-release-january-june-2026-1236650481/
- Topics: Entertainment, TV

## Key points

- Netflix viewing reached 97.7 billion hours in early 2026.
- Detailed engagement reports will become annual from 2027.
- ‘His & Hers’ and ‘War Machine’ led Netflix’s charts.

## Summary

Netflix reported that global viewing rose modestly to 97.7 billion hours in the first half of 2026, but said it will stop publishing its detailed engagement report twice a year. From 2027, the report will be released annually, allowing the company to keep quarterly earnings focused on revenue and operating profit while still publishing weekly top-10 rankings.

Viewing time was 2 per cent higher than in the first half of 2025 and slightly above the second half of 2025, continuing a pattern of gradual growth. ‘His & Hers’ was the most-viewed series with 104 million views, while ‘War Machine’ led films with 146.9 million views; viewing remained concentrated, with the top 200 titles accounting for roughly a third of activity in both series and films.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.