The New York Islanders invited their fan base to participate in designing the team's upcoming third jersey, allowing supporters to take creative control over uniform development. The organisation subsequently selected eight finalist designs from the submitted entries for consideration.

When the finalists were revealed, social media users responded with predominant criticism and negative sentiment towards the selected designs. Despite the team's intention to address longstanding fan complaints about previous jerseys through collaborative design, the crowdsourced approach failed to produce designs that resonated with the broader supporter base.