# ‘Ninja Warrior’ Maker TBS Tells Tokyo Market How Legendary, CJ ENM Alliances Fit Its Push to Make J-Content the Next K-Drama

- URL: https://talkfuse.com/story/ninja-warrior-maker-tbs-tells-tokyo-market-how-legendary-cj-enm-alliances-fit-its-push-to-make-j-content-the-next-k-drama/
- Published: 2026-10-29T09:59:27+00:00
- Updated: 2026-11-04T00:39:39+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/markets-festivals/ninja-warrior-tbs-legendary-cj-enm-tokyo-market-j-content-1236933988/
- Topics: Asia, Business, Entertainment, Film, Government, Markets, Politics, World

## Key points

- TBS wants Japanese content to gain global reach like Korean dramas.
- Its $150 million Legendary investment supports adaptations of Japanese stories.
- “Ninja Warrior” has adaptations in 25 countries and reaches 170.

## Summary

TBS Group is pursuing global partnerships and formats to help Japanese content reach audiences on the scale achieved by Korean dramas. At TIFFCOM, executives described plans to work with international studios and adapt Japanese intellectual property for different markets, with the wider aim of establishing a recognisable global category of “J-content”.

TBS has invested $150 million in Legendary Entertainment, which is interested in adapting Japanese manga, anime and novels into live-action productions, with TBS acting as a cultural translator. Its joint venture Studio Monowa brings together TBS, South Korea’s CJ ENM and U-Next Holdings. The long-running “Sasuke: Ninja Warrior” has local adaptations in 25 countries and reaches 170 countries; “Kasso”, a skateboarding format, is another property being developed for international audiences.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.