# Nintendo designed the DS and Wii to normalize “being a gamer” says Shigeru Miyamoto: “We don’t say ‘book readers and non-book readers'”

- URL: https://talkfuse.com/story/nintendo-designed-the-ds-and-wii-to-normalize-being-a-gamer-says-shigeru-miyamoto-we-dont-say-book-readers-and-non-book-readers/
- Published: 2026-07-31T18:00:00+00:00
- Updated: 2026-08-01T00:38:26+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/hardware/nintendo-designed-the-ds-and-wii-to-normalize-being-a-gamer-says-shigeru-miyamoto-we-dont-say-book-readers-and-non-book-readers/
- Topics: Entertainment, Gaming

## Key points

- Miyamoto says DS and Wii aimed to normalise gaming.
- Nintendo sought to reach beyond established players.
- He compared gaming’s acceptance to reading.

## Summary

Shigeru Miyamoto said Nintendo designed the DS and Wii to make video games feel like an ordinary activity, rather than something that divided people into “gamers” and “non-gamers”. He compared gaming with reading, arguing that people are not usually categorised as book readers or non-book readers; the aim was therefore to broaden games’ social acceptance.

The comments were made in an interview with Famitsu, translated by GamesRadar+. Miyamoto presented the DS and Wii as hardware intended to reach people beyond established players, reflecting Nintendo’s wider strategy of using accessible controls and experiences to expand the audience for games.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.