# Nissan cuts sales forecast again on China woes as CEO outlines plan to fight back

- URL: https://talkfuse.com/story/nissan-cuts-sales-forecast-again-on-china-woes-as-ceo-outlines-plan-to-fight-back/
- Published: 2026-11-11T13:18:48+00:00
- Updated: 2026-11-11T22:06:09+00:00
- Original publisher: CNBC (publisher lean: Centre)
- Original article: https://www.cnbc.com/2026/11/11/nissan-sales-forecast-earnings-china.html
- Topics: Asia, Business, Companies, World

## Key points

- Nissan cut its annual sales forecast to 2.97 million to 3 million vehicles.
- The company cited weaker demand and faster electric vehicle adoption in China.
- Its operating profit and net cash forecasts remain unchanged.

## Summary

Nissan has cut its global sales forecast for the fiscal year ending March 2027, citing mounting pressure in China, where demand is weakening and buyers are shifting to electric vehicles faster than expected. The revision highlights the challenge facing international carmakers as competition intensifies in the world’s largest car market, even while Nissan’s restructuring is making progress in the US and Japan.

The company now expects to sell 2.97 million to 3 million vehicles, down from its previous forecast of 3.15 million; in August, it had already lowered its outlook from 3.3 million. Nissan kept its forecasts for operating profit and net cash unchanged. The article also notes that Volvo Cars has faced difficult conditions in China and the US, with its chief executive saying global models may not suit China’s rapidly changing market.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.