The Guardian's TV critic reviews No Big Deal, a workplace comedy created almost entirely using AI, which premiered on YouTube and is billed as "The Office meets Dragons' Den". The review is scathing, describing the AI-generated characters as lifeless and the show as unwatchable due to technical flaws and a complete absence of humour, using the show as evidence that AI-generated entertainment remains fundamentally broken despite technological advances.

The sitcom follows angel investors listening to pitches, including a poo-analysing toilet and a sex-friendly sofa, but suffers from poor shot continuity, inconsistent audio and eerily lifeless characters. Although the AI visuals were machine-generated, the script was reportedly written by a human, Andrew Dickinson, a former angel investor who turned to AI after finding traditional TV production too slow and costly; the reviewer argues this shortcut bypassed the development process needed to make comedy actually work, leaving jokes that fail to land and visuals that remain deeply unconvincing, from mismatched lip-sync to glitchy movements.