A basket shop on Nantucket has become the centre of an online row after posting a picture of a "No Influencers" sign in its store. Four Winds Craft Guild, based on the exclusive Massachusetts island, shared the image on Instagram last week, and it quickly spread across social media, prompting widespread discussion in short-form videos and online communities. The sign has drawn sharply divided reactions, highlighting ongoing tensions between small businesses and content creators seeking footage or promotional material in their premises.

Influencers with follower counts ranging from the hundreds of thousands to millions reacted with anger, with several branding the sign out of touch and even accusing the shop of sexism, arguing it unfairly singles out a demographic often associated with influencer culture. Others, however, have defended the shop's right to limit disruptive filming or photography on its premises, framing the sign as a reasonable boundary rather than discrimination.